When it comes down to choosing a brand then people are very specific. There are many people who keep on switching from one brand to another in search of perfection while others stick with some brands throughout their life. But then there are those brands that have built a name for themselves all around the world and they are known for their luxurious products, quality, and image. One such brand that we are going to talk about in this blog post is Rolex.
In the past couple of decades, Rolex has established itself as one of the most recognized and sought-after brands in the entire luxury watch market. From actors to politicians, everyone loves flaunting their Rolex watch and it has almost become a status symbol for rich people.
This brand was established in the year 1905 in London and then it moved to Switzerland. From there, it has been providing some of the finest watches in the world for all those lucky people who can afford them. But what makes Rolex a must-have luxury brand? Let’s find out through this blog post.
The uniqueness of Rolex
Rolex is one of the most renowned luxury brands and its popularity has spread to every corner of the world in the past couple of decades. In addition to this, Rolex is also known for its innovative approach and this is why it has more than 500 patents under its belt. You will be surprised to know that almost all the Rolex watches are handmade but there are some processes or parts of the products where the use of machinery becomes essential.
Another unique thing about Rolex is they produce their own gold in an in-house foundry and they use this gold in their watches. There is no watch company out there in the world that produces its own gold. These type of unique approaches used by Rolex makes it stand the test of time and sets it apart from other watch companies.
Every watch that leaves the Rolex factory goes through many stages of testing so that the buyers can get the watch in almost perfect form. It is because of the quality and price of Rolex watches that most of the companies are always ready to offer a Rolex loan. Even if you are in need of some quick cash, still you can go for a Rolex loan.
In addition to this, every watch of Rolex is assigned a unique serial number and they are also photographed and cataloged at different stages. We can say that Rolex uses all those processes and strategies required to offer perfection to its customers.
What makes Rolex so sought after?
There is a long list of reasons that makes Rolex so popular all around the world but these are the three most important reasons.
Looks– All the watches made by Rolex look luxurious and they are actually high-end items that can look amazing on any hand and in any event or place. It doesn’t matter which type of clothes you are wearing, adding a Rolex is always going to amplify the overall look. And many people love buying Rolex not as an investment but just for the looks, feel, and high standards.
Value- If you have maintained your Rolex watch in a good condition then you can always be sure to get a high price against your Rolex watch and in many cases, you might get more than you spent on the watch. All those people looking forward to a good investment option consider Rolex on the top of the list since its value keeps on increasing with time. You can always sell the Rolex watches or opt for a Rolex loan if you need some quick cash.
Status- Rolex is known as a luxury watch brand all over the world and this is why having a Rolex watch on your hand gives you instant credibility. There are many rich and famous people out there who buy the very famous Rolex watches just as a part of their status symbol. Everyone knows that Rolex is a brand which not everyone can afford and this is what makes it a unique and high-end product.
Rolex watches are handmade and they are made from the best quality material and metals which are considered to be precious in the market. Such a high precision in the manufacturing process allows Rolex to always stay ahead of its competitors.
Building a luxury brand is not an easy task as along with luxury products, the brand needs to spend time in the market for establishing itself as something which only rich and famous people can afford. Well, Rolex has mastered the art of establishing itself as a luxury brand and none of its competitors come even near to the status that Rolex has built in the past couple of decades.