Designing a flyer when you don’t have experience can seem tough, but even if you’re not a designer, you can still learn how to do it yourself. To learn how to design a flyer, all you need is a clear understanding of your audience, a little research, and some creativity. Here are some design tips to help you along the way.
- Communicate a clear message
Before starting to design a flyer, gather the information you need and turn it into key pointers to communicate to your audience. The most important pieces of information will be the message you want to communicate, the date and time along with the location of the event. If you’re advertising the launch of a new service or a product, let your audience know when this is happening. A flyer is an ideal way to tell your audience about your event or product and get it out there. Don’t forget to include this flyer on your website or social media handles and link it to the event happening.
- Highlight your keywords
As you work on your flyer design, it’s important that you remember certain parts of your text will need to stand out more than the rest. You need to highlight these keywords or key phrases and use different methods to get them to stand out in your text like using a bold text, making the words larger, or using a different font. Placement is also important; keep in mind. People read flyers from the top to bottom so the headliner names or the event needs to be larger than the other details.
- Always include a call to action
A call to action is needed for every marketing strategy you are doing online or offline, customers need to know what to takeaway from the flyer. Otherwise, they will read it and forget about it. If your flyer is advertising tuitions, then add something like register here, or call this number or sign up now. If you’re designing a flyer for a music event then the call to action will be to buy your tickets here or attend this event. You can also add words that call an action like call now, visit our website, join here, or more. When you’re choosing your CTA, remember to be sure you are directly speaking to your audience personally, be friendly, and encourage them to attend or buy your service.
- Pick your images wisely
An eCommerce web design company will work to make your flyer visually appealing; it only makes sense to use high-quality images, colors, and bold text. Consider images that are of great resolution, sharp, good contrast, and more importantly relevant to your flyer. The orientation and size of the image are also important and how it’s placed. Keep in mind the white space around the image to avoid it from getting hidden or too crowded while making sure it looks as professional as possible. Most companies click and use their own image instead of stock pictures as it is more personal.
Finally, don’t lose sight of your audience, your flyer is meant to attract attention and ensure that they take some type of action. There are clear differences when designing a flyer for different events and you need to use the right elements to attract the right kind of audience. Think about what appeals to them while keeping your flyer design relevant to your event and brand. Ensure you follow the above pointers so you can design a flyer that is professional, relevant, and will captivate your audience.